More and more libraries are getting on board and rolling out online summer reading for kids and teens. Not only is this a great way to draw in young customers and promote your library's website and online resources, it is also a terrific way to market to new participants and increase active participation of all involved through online registration, online logging, individual home pages, automated prize alerts, review and information sharing, and more. Remember Prince William County's success last year (See the Sept. 2006 posting)?
Automating summer reading is a huge draw for busy families. It is also a smart library management move as it streamlines tasks and saves countless staff and volunteer hours. No more counting cards, counting logs, tearing up slips of paper for drawings! Check out what some libraries across the nation are doing: